Crab Fragrance Collection

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Crab Fragrance Collection is an olfactory statement of disciplined power. This is not a scent that merely lingers—it defines. Inspired by the crab’s dual nature: armored yet agile, grounded in the depths yet moving with decisive intent. The fragrance unfolds with a crisp, mineral-open of sea salt and ozone, settling into a heart of smoked driftwood and amber, with a clean, enduring base of musk and vetiver. Designed for the man who commands with quiet assurance, it is alpha not in volume, but in presence—clean, complex, and unmistakably formidable. The aesthetic, like the scent, is stripped to its essential contrast: matte black, dark grey, and the sharp warning flash of yellow. This is scent as armor. Scent as territory.

Date:

2024

Client:

Crab Fragrance Collection

Role:

Creative direction

Imagery

Photography

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