Kallos

CAPEVIEW BEACH RESORT IS A PREMIER VACATION DESTINATION LOCATED IN CAPE MACLEAR, MALAWI. SITUATED ON THE SHORES OF LAKE MALAWI, THE RESORT OFFERS A RANGE OF LUXURIOUS ACCOMMODATIONS, FROM SPACIOUS BEACHFRONT VILLAS TO COZY ROOMS WITH STUNNING LAKE VIEWS. The challenge for creating the brand identity of Capeview Beach Resort was to capture the beauty and tranquility of the location while also differentiating the resort from other vacation destinations in the area. It was essential to convey the luxury and comfort of the accommodations, as well as the range of amenities offered, without losing the natural charm and authenticity of the location. We also had to ensure that the brand identity was consistent across all touchpoints, including website, social media, and marketing materials. Another challenge was creating a brand identity that appealed to a diverse range of guests, including families, couples, and solo travelers. Despite these challenges, we were able to create a brand identity that successfully conveyed the beauty, luxury, and authenticity of Capeview Beach Resort, and differentiated it from other vacation destinations in the area. ## The Goal: The goal of the brand identity was to create a design that would capture the attention of the target audience and convey the essence of the brand in a unique and memorable way. We aimed to develop a catchy and vibrant design that would communicate the brand's personality and values, while also differentiating it from competitors in the industry. Through a thoughtful and strategic design process, we were able to create a distinctive brand identity that effectively achieved these goals and resonated with the target audience. The design was consistent across all touchpoints, including website, packaging, and advertising, ensuring a cohesive and recognizable brand presence. ## The Solution: To create a consistent and cohesive brand identity, I used a combination of graphic design elements across various touchpoints. I started by designing a custom logo that incorporated the brand's name and values, and used a color palette that aligned with the brand's personality and industry. To extend the brand identity to other touchpoints, I created designs for flags, vehicle and boat vinyls, and garments that incorporated the logo and color palette.