Relaxxa - Beauty Spa

Overview: Develop a serene brand identity for "Relaxxa - Beauty Spa," a cosmetics line focused on natural oils, skin health, and relaxation. Muted romantic tones will define the brand's visual language. Essence: Relaxxa embodies tranquility, rejuvenation, and natural beauty, offering self-care and radiant skin through holistic treatments. Audience: Targeting wellness enthusiasts valuing natural beauty and holistic skincare across various age groups. Design: Logo: Create a serene logo featuring gentle elements like leaves. Colors: Utilize soft pastels such as blush pink and lavender. Collateral: Design packaging, stationery, website, and social media visuals with consistent calming aesthetics. Goal: Fashion a harmonious brand identity capturing the essence of natural beauty and relaxation, creating a serene sanctuary for wellness seekers.